Located in the heart of the eccentric, anti-mainstream neighborhood of Capitol Hill lives Totokaelo. It wasn’t long ago I was walking down tenth ave, racing from one client to the next it felt like a usual weekday at its best. However, I suddenly found myself stopped dead in my tracks. I stood still, gazing into the windows of what appeared to be a fashion gallery, one you’d typically see on the streets of New York. The architecture, art, fashion and modern design captivated my complete attention. I left in a hurry, for I was now running blocks in my BCBG’s to make my next meeting. While on this frantic pursuit, I found my thoughts completely consumed by this new discovery.
While I’d typically stop for drinks after a day full of brutal meetings, I instead drove straight home to hop on my laptop and learn more about Totokaelo. Their history, mission and journey had my eyes glued to the screen. Totokaelo’s against the grain vision of beauty, and atypical business theory was something I could identify with and within an hour I was completely infatuated by the story.
Jill Wegner is the brilliant mind behind Totokaelo. After reading interview after interview of the creator, I’ve become a huge fan of her work. Jill is incredibly unique, she has a carefree, raw, tell it like it is feel about her and I commend that. Where many entrepreneurs would fear the small, elite Seattle fashion scene Jill jumped right in. Totokaelo stocks their shelves with pieces that are wearable, versatile practicable and affordable for the everyday professional. The shop carries a good amount of blank slate pieces, allowing the shopper to dress them up with jewelry and other statements pieces to make them their own. Jill has her client’s best interest in mind keeping a close eye on what her consumers are wearing and always catering to their wants and desires. Whether it is a basic slouchy pair of trousers, a basic white t-shirt or form fitting cocktail dress, Jill brings pieces to her showroom that will sell and she has done so impeccably. She has said in an interview her goal is not to make a huge profit on each client that walks through her doors; she does not push to sell pieces which she knows they do not need. Instead Jill makes real, trusting relationships with her clients, helping them find only what they need. Jill Wegner is without a doubt an inspiration, with the little information I’ve dug up in a small amount of time, she has become a strong motivation.
Seattle may not be seen as a fashion capitol, but what Seattle is known for is our fearless self-expression and undeniable gift of creativity. While other cities strive to better the already honorable industry, Seattle is all about creating a new way of delivering. We are not known for following the pack, we are known for going against the known and conquering the unknown. Totokaelo has joined in the movement, and I’m glad it’s made Seattle its home.
Photo pulled from Totokaelo.com
This website was crafted beautifully. I push each and every one of you to stop by it.